Biography

George was born in Newbury, a historic market town in Berkshire in 1825 and grew up on the fairground working in the family’s peep show. In 1848 George and his brother John bought some canaries and mice and trained them for exhibition. This humble beginning into animal performance within the fairground scene and their business ambition, built up to the formation of the Sanger's Allied Circus in 1854 at the King’s Lynn Charter Fair, which they operated with a few family members and friends. By 1858 Sanger’s circus boasted of presenting the largest stud of horses ever seen in the European continent and visited over two hundred towns in a nine-month season, giving two shows a day. By the 1860s the Sanger emporium owned ten permanent circuses between Plymouth and Aberdeen.

One of the brothers’ popular shows was the pantomime ‘Lady Godiva’ featuring a well-known equestrienne, Ellen Chapman (1831-1899).

George and Ellen married in 1850 in Sheffield and Ellen immediately became a key act on the family shows. She appeared in pantomimes, performing the serpentine dance in the lions' den and impersonating 'Brittannia' in the acclaimed Sanger's circus processions.

George and Ellen had three children; a son who died as a baby, Laurina (1853-1882) and Sarah Harriet (1854-1929).

In 1856, when George and John added wild animals to their circus, Ellen returned to her former profession as a lion tamer. By 1858 they had added six lions and ten elephants to the show which proved to be a big winner with the public.

The Sanger brother’s expansion into circus greatness continued with the acquisition of two of the most famous and reputable circus venues in London; the Royal Agricultural Hall at Islington in 1870 and Astley’s New Royal Amphitheatre in 1871, which they bought from William Batty’s widow.

By this point Sanger's Circus travelling road train was said to be two miles long and reputedly had around ten wagons to carry the tent and seating, a lamp wagon, eight or ten living carriages, a foal wagon, ten wild animal wagons, a harness wagon, a portable blacksmith's forge, property wagons, wardrobe and dressing wagons, a band carriage and at least six great tableau parade cars.

From 1874 Sanger also presented tenting shows on the Continent for fifteen seasons, travelling up to 160 horses, eleven elephants, a dozen camels and about 330 staff.

George and John eventually decided to go their separate ways and split their various business ventures amicably.

During his extensive and impressive career as a circus proprietor George Sanger presented two Royal performances before Queen Victoria, the first at Sandringham on 8 January 1885 and the second at Balmoral Castle on 17 June 1898.

George Sanger was a respected member of the showland community and although he spent most of his later life in the circus, he maintained a strong link to his fairground roots and was elected the first President of the Showmen's Guild of Great Britain in 1890, a post he held until 1909.

In 1903 George presented a monument of Queen Victoria to his native town of Newbury, which stood in the same place his father used to hold a market stall.

George Sanger was murdered on 28 November 1911, at Park Farm by one of his employees for unknown reasons. His circus and effects were auctioned off by showman Tom Norman aka ‘The Silver King’.

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