A range of items of promotion and advertising from a range of circus companies and performers, including artistes' photographs with act descriptions used for seeking employment in circuses and pamphlets advertising independent performances and circus companies' literature and souvenirs for public distribution and promotion including Gerry Cottle's Circus, Belle Vue, Blackpool Tower, Bertram Mills Circus, Gandey's, Ringling Bros and Barnum and Bailey, Knie and many more.

Various circuses' promotional newspapers including Circus Barlay, Gleich, Amar, Pinder, Cirque Rancy, Busch, Barum, Olympia, Chipperfield and Boswell and Wilkie, containing images and text including an article on the Chinese National Circus.