Leisure Parcs Ltd was a Blackpool based leisure company responsible for the management of six pies in locations around the country including at Blackpool, Eastbourne, Llandudno and Southsea. Along with the piers, Leisure Parcs also managed a variety of other leisure venues including the Blackpool Tower.

Leisure Parcs bought the North pier at Blackpool from the Blackpool Pier Company in 1998 for £74 million. The operated it until 2009, when they sold it to the Six Piers group, which by that time already owned Blackpool's other two piers. Six Piers were responsible for the opening of the Victorian-themed tearoom, and building the eight-seat shuttle running the length of the pier.

The North Pier was eventually sold to Peter Sedgwick in 2011. Sedgwick is a family firm of showmen with roots in the fairground, which had been operating rides, amusement arcades in Blackpool for the past twenty years including the iconic Big Wheel. Six Piers was a private limited company incorporated on 27 October 1993. Trevor Hemmings, who also owned the Cuerden Leisure company was the Managing Director and Mike Williams the Operations Director. The company later operated as Crown Entertainment Centres until its dissolution on 29 September 2020.

In 2016 Six Piers Ltd sold three of the piers it owned to different companies. Adam Williams from Tir Prince Raceway and Fun Park near Rhyl, bought Llandudno Pier in North Wales for £4.5 million. While Peter Sedgwick acquired Blackpool’s South and Central Piers, giving him control of all three of the resort’s piers including the North Pier, which he already had purchased previously.