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W. E. Berry Ltd (1888 - 2004)

 Organisation

Dates

  • Existence: 1888 - 2004

Biography

The W.E. Berry Ltd printing company was founded by William Edward Berry in the early 1900s after taking over his father’s printing company and splitting with his business partner. The original company had been founded by William Berry in 1888 at 13 Currer Street in Bradford to print advertising posters. Business soon started to specialise in the railway and entertainment sector, specially the circus industry and over time became one of the most significant printers of entertainment posters in the UK.

In the 1920s the company started to print posters for the film industry after W.E. Berry met Fred Martin at Paramount Pictures. This developed into a lucrative partnership with Berry becoming one of only three companies in Britain to specialise in printing large format posters. Successive contracts with Disney and Columbia arrived, turning Berry into one of the leading producers and distributors of film posters in the UK. Some of the most famous posters include Star Wars (1977) and Flash Gordon (1980).

The mid of the twentieth century saw the production of Berry’s most beautiful and sought posters in the entertainment sector and the company continued experiencing success until the end of the late 1990s when it employed around 140 people, including Chief Illustrator Leon Crossley and a team of freelance commercial artists. However, by the early twentieth century Berry’s fortunes started to turn and after heavy financial losses the company went into administration in 2004, ceasing business on the 4th day of February that year.

Found in 148 Collections and/or Records:

Billy Smart's Circus Poster, c1946 - 1999

 Item
Reference code: 178R47.60
Scope and Contents

Leicester, Emerald Street Site, 15 April to 27 April. Colour illustration of baby elephant on brown background, wearing a tutu and a pointy hat with a bauble stood up on two legs with its head turned towards the viewer and holding a yellow sign under his right leg reading The World's Greatest Circus, Thrills, Spectacle, Beauty. Printed by W. E. Berry Ltd. Bradford.

Dates: c1946 - 1999

Billy Smart's Circus Poster, c1946 - 1999

 Item
Reference code: 178R47.61
Scope and Contents

Clapham Common, South Side, open until 20 November. Colour illustration of baby elephant on blue background, wearing a pointy hat with a bauble and a green bowtie, seated on a circus platform in front of a small woman in circus band uniform wearing a tall red hat and black shorts, holding a poster with his trunk with the location and time of the circus, also yellow and white type. Printed by W. E. Berry Ltd Nesfield Printing Works Bradford.

Dates: c1946 - 1999

Billy Smart's Circus Poster, c1946 - 1999

 Item
Reference code: 178R47.62
Scope and Contents

Birmigham, Hay Mills, 18 March to 3 April. Colour illustration of elephant on blue background, wearing a pointy hat with a bauble and a green bowtie, seated on a circus platform in front of a small woman in circus band uniform wearing a tall red hat and black shorts, holding a poster with his trunk with the location and time of the circus, also yellow and white type. Printed by W. E. Berry Ltd Nesfield Printing Works Bradford.

Dates: c1946 - 1999

Billy Smart's Circus Poster, 28 October - 23 November 1968

 Item
Reference code: 178R47.63
Scope and Contents

Clapham Common, South Side. Colour illustration of elephant wearing a tutu and a pointy hat with a bauble stood on a circus platform and a mouse dressed as an elephant trainer holding a whip on blue background. Printed by W. E. Berry Ltd Bradford.

Dates: 28 October - 23 November 1968

Billy Smart's Circus Poster, 23 October - 18 November 1967

 Item
Reference code: 178R47.115
Scope and Contents

Clapham Common. Colour illustration of baby elephant on starry blue background, wearing a pointy hat with a bauble and a green bowtie, seated on a circus platform in front of a small woman in circus band uniform wearing a tall red hat and black shorts, holding a poster with his trunk reading 'New 1967 Production', also yellow, blue and red type. Printed by W. E. Berry Ltd Nesfield Printing Works Bradford.

Dates: 23 October - 18 November 1967

Billy Smart's Circus Poster, 15 - 20 April 1957

 Item
Reference code: 178R47.117
Scope and Contents

York, The Knavesmire. Presenting the new circorama, Rock'n'Roll elephants. Colour illustration of three elephants in Scottish, Hawaiian and Mexican costume dancing on a blue, red, orange and yellow backgound. Printed by W. E. Berry Ltd Bradford.

Dates: 15 - 20 April 1957

Billy Smart's Circus Poster, 28 March - 2 April 1960

 Item
Reference code: 178R47.118
Scope and Contents Doncaster, Glasgow Paddocks. The Wild West Show, The Arabian Nights Review, The Four Jungoves ladder balancing act, The Six Birds, Bartschelly plate spinning act, Arab horses and Shettland ponies, Alma Piaia aerial act, Billy Smart Junior presenting elephants, chimps presented by Heinz Borsch, Fle-Ming's sea lions, The Flying Lunasz trapeze act, The Three Peters aerial act, The Four Willers skating act, Highland cattle, The Andrasettis wire walking act, Sasha, Coco, Harty, Alby, Austin,...
Dates: 28 March - 2 April 1960

Billy Smart's Circus Poster, 27 July - 8 August 1964

 Item
Reference code: 178R47.119
Scope and Contents Porstmouth, Southsea Common. Les Arata on the silver wire, Monik Maccio trapeze act, The riding machine, Brooke Bond's chimpanzees, 20 elephants, The Two Rapolli juggling act, The Six Skating Willers, U.S. Seventh Cavalry, Fairyland Story, The Flying Diamonds, The Atlas Sahara Troupe, High stilt walkers, The Roeber Sisters, The Six Cycling Kludsky, The Aerial Antinous. Multicolour type on multicolour background colour baloons on right hand side, colour illustration of chimpanzee in Native...
Dates: 27 July - 8 August 1964

Billy Smart's Circus Poster, 10 - 12 September 1962

 Item
Reference code: 178R47.120
Scope and Contents Worcester, The Pitchcroft. The Wild West Show, The Fairyland Fantasy, Six Erminios juggling act, Monik Maccio trapeze act, 15 elephants, Billy Smart Junior's Dutch horses, The Brooke Bond chimpanzees, 14 polar bears, The De Riaz aeroplane act, Peggi Cousans trapeze act, The riding machine, Gloria Smart with her horses and ponies, Atlas Sahara Troupe acrobatic act, The Paolos musical clowns, The Sloans on high stilts, Karen and Ria aerial act, The Antinousand The Hellyos. Multicolour type on...
Dates: 10 - 12 September 1962

Billy Smart's Circus Poster, 24 October - 12 November 1960

 Item
Reference code: 178R47.121
Scope and Contents Clapham Common. The New Western Show, Rec, the tramp on the silver wire, The Austins clowns, The Medifreds juggling act, Billy Smart's Arabian horses, Alma Piaia, Billy Smart junior presenting baby elephants, Brooke Bond chimps presented by Heinz Borsch, Gloria Smart with her horses and ponies, The Katyanas trapeze act, The Flying Lunasz, The Two Dominici trapeze act, Digger Pugh Girls, Circus cavalcade, Frank, Harty, Alby and Len, Austin, Harry Ruster, Merry Herbert, Little David and Barrie...
Dates: 24 October - 12 November 1960